Ardagh Metal Packaging (AMP), the New York-listed beverage cans group chaired by Irish financier Paul Coulson, has purchased a Canadian digital printing service provider that allows beverage companies to put colorful artwork on aluminum cans.
Quebec-based Hart Print, founded in 2018, is the first company to bring digitally printed cans to the North American market, AMP said on Wednesday. He did not disclose financial details of the deal.
More than 75 percent of new product launches in the North American beverage market today are in cans, as consumer appeal is enhanced by the convenience and durability of metal packaging, the company said. For brand owners, cans offer “unlimited opportunities for design and brand building.”
The deal will help AMP respond flexibly to the short-term demands of larger customers, including for new product launches and targeted promotions, he said.
“This initiative complements our growth investment program of more than $ 2 billion (€ 1.77 billion) over the period 2021-2024 and further enhances our ability to serve these customers, as well as to work with our larger customers on special launches, promotions and tactical marketing. “said AMP Managing Director Oliver Graham.” We look forward to integrating Hart Print into our offering and supporting its growth across our business in the years to come. “
AMP is 75 percent owned by metal and glass packaging giant Ardagh Group, led by Coulson, after the unit was introduced in New York City over the summer through a merger inverted into a publicly traded cash shell, or a special purpose acquisition company called Gores Holdings V Ardagh Group, which was listed in the United States in 2017, was delisted last month.
AMP customers include a wide variety of leading beverage players in the beer, soft drink, energy drink, soda water, juice, pre-mixed cocktails markets. , teas, sparkling waters and wine.