Bolger expands digital printing with the new HP Indigo 100K


From left to right: Adam Gertz, President; Erik Norman, SVP of Sales and Marketing, Bob O’Neil, COO, Dik Bolger, CEO, Jon Beck, Director of Digital Printing

Bolger Printing, a commercial printing service provider in the United States, has invested in a new HP Indigo 100K digital press to expand digital printing capacity and meet growing demand for high-impact printing applications using personalized data.

The new HP Indigo 100K press is Bolger’s second investment in HP Indigo digital printing in less than two years, following the installation of an HP Indigo 12000 HD digital press in 2019. As a result, Bolger is currently decommissioning two offset presses with the installation of the 29-inch HP Indigo100K, delivering a new benchmark in digital cut-sheet productivity with the uninterrupted printing of tens of thousands of B2 double-sided sheets every day.

Based in Minneapolis, MN, Bolger is a traditional commercial printer that has quickly expanded into providing full-service messaging and multi-channel communication solutions for its audience using data-driven workflows, including its innovative SmartQ® platform for marketing automation.

Bolger serves vertical markets such as healthcare, luxury brands, retail, financial services, education, and nonprofit organizations. During the pandemic, Bolger has seen a surge in direct mail communications from national nonprofits using premium print to drive engagement and visibility.

“The investment in the new HP Indigo 100K will support significant growth in data-driven print personalization for digital campaigns. We believe digital printing will continue to drive growth,” said Erik Norman, senior vice president of sales and marketing at Bolger. “We don’t see offsetting going away, but as PSPs we need to be able to deliver what our customers want in the most cost effective and sustainable way. Having the right balance between digital and offset capabilities gives us great flexibility to serve them.

Since adopting the HP Indigo 12000HD Press, Bolger’s digital business services have grown significantly, with the Indigo Press reaching capacity. The seven-color HP Indigo 12000 HD will continue to print premium branded color applications, with more direct mail moving to the HP Indigo 100K, according to Norman.

Bolger also plans to upgrade its HP Indigo 12000 with the high-value capabilities of the HP Indigo 15K press, such as thick substrates up to 24pt for high-end packaging.

The new HP Indigo 100K, the next-generation HP Indigo B2 press designed to handle larger print volumes, will not only support growing custom digital applications, but will also take on a lot of offset work due to declining draw lengths.

According to Norman, the acquisition of two HP Indigo digital presses reinforces Bolger’s commitment to sustainability. “Our business goal is to ensure zero production waste. We recycle everything. Indigo presses, particularly in B2 format, allow us to manage for our customers the amount of printing they need for their applications, reducing inventory, with the added benefit of low energy consumption on presses,” he said.


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