New York, Sept. 14, 2021 (GLOBE NEWSWIRE) — Browzwear, a pioneer in 3D digital solutions for the fashion industry, today announced that Derek Rathel is joining the company as Vice President for North America to accelerate business growth in the United States, Canada and Mexico. Immediately following the close of a $35 million funding round from Radian Capital, the hiring of Rathel aims to accelerate the achievement of the company’s ambitious platform development and market expansion goals .
Rathel has nearly 20 years of experience building and leading sales, marketing, and customer success teams at fast-paced B2B technology companies. At Foundry, whose pioneering design software is used by global footwear companies such as adidas, Nike and New Balance, Rathel spearheaded entry into the European luxury goods market, creating a new significant source of income from scratch.
In her new role at Browzwear, Rathel will focus on people, products and processes to uncover market needs with new solutions that drive efficiency and sustainability for customers while driving revenue for Browzwear. Leveraging Radian Capital’s recent investment, Rathel plans to double the size of the Browzwear team in North America, building momentum and facilitating rapid market share gains.
“Derek’s experience with Enterprise customers, particularly in the areas of digital design and technology, is important to Browzwear as we continue to partner with our customers for digital transformation. Derek is the perfect candidate for to lead Browzwear’s next chapter of growth in these critical markets and to accelerate our team building in this important region,” said Lena Lim, Chief Commercial Officer of Browzwear. “We are extremely proud to have her on our team and we We look forward to working with him to bring positive change to our business, our customers and the world.”
“It’s a very exciting time to join Browzwear, a company that has the right technology, market positioning and capital in place to continue to revolutionize the fashion industry,” said Rathel. “I am energized by the opportunity to be both an inspirational and operational force that can help solve the next big business problem and drive growth for Browzwear and our customers.”
Founded in 1999, Browzwear is a pioneer in 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce. For designers, Browzwear accelerates collection development, opening up unlimited opportunities to create style iterations. For technical designers and pattern makers, Browzwear quickly adapts graduated garments to any body model with accurate and faithful reproduction of materials. For manufacturers, Browzwear’s Tech Pack provides everything needed to produce physical garments perfectly the first time, and at every stage, from design to production. Worldwide, more than 650 organizations such as Columbia Sportswear, PVH Group, and VF Corporation leverage Browzwear’s open platform to streamline processes, collaborate, and pursue data-driven production strategies so they can sell more everything. by manufacturing less, which increases ecological and economic sustainability. For more information visit www.browzwear.com