CAA is expanding its digital media division with the addition of three officers — two of whom are internal promotions — and two executives, the agency announced Tuesday.
Matthew Tsai joined CAA as a games agent from Sky Break Digital, where he was a talent manager after stints at 28th Ave Management, UTA and A3 Artists Agency (then called Abrams Artists Agency). Lydia DeCoud and Rachel O’Brien, who were coordinators of CAA’s digital media division, have been promoted to agents and will represent emerging digital talent.
The agency also tapped Liz Gibson, who previously led digital and corporate sales marketing at Meredith, and Kerry Landolfe, the former director of content and strategic partnerships at PHD, as digital executives. The two will focus on partnerships between the agency’s slate of studios, media companies and content creators and will work with executives from Tandem Entertainment, the creative agency and sales company acquired by CAA in January. .
“We are delighted to welcome this talented group of executives and media officers to our growing team,” said David Freeman, CAA’s co-director of digital media. “The explosive growth of our business has been tremendous and is a testament to the hard work of the entire team over the past eight years.”
“We look forward to leveraging the combined expertise and resources of each of our colleagues, and we look forward to providing our clients with the best insights into how to monetize, grow and leverage their audience to create new ventures,” Frank Jung, Co-Head of CAA Digital Media, added.