Cineplex Digital Media Selected by Primaris REIT for New Digital Media Network and Shopping Center Directory Display

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Digital signage solutions planned for 19 shopping centers across Canada, including the Dufferin Mall in Toronto and Orchard Park at Kelowna

TORONTO, August 9, 2022 /CNW/ – (TSX: CGX) – Today, Cineplex Digital Media (CDM), a division of Cineplex, announced that it has been selected to develop, install and maintain a state-of-the-art digital signage network of technology to Primaris REIT (Primaris) operated shopping centers in markets across Canadaincluding Toronto, Calgaryand Kelowna. CDM was selected for its extensive experience in creating and managing innovative digital networks and its ability to offer a solution that includes revenue generation, content development and the sale of advertising media through Cineplex Media.

Under the partnership, CDM will operate a network of nearly 70 digital screens across 19 Primaris owned and operated commercial properties in British Columbia, alberta, Manitoba, Ontario, Quebecand New Brunswick. Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising, mall directories and maps. The new digital signage network is expected to be fully rolled out nationwide this fall.

“We are delighted that Primaris has chosen CDM for this exciting project. Our experience-driven approach and data-driven audience targeting will enable Primaris to engage shoppers during their mall visits, as well as to provide our media partners with the ability to reach even more from Canada mall consumers in other key markets,” said Fab Stanghieri, executive vice president and general manager, media, Cineplex. “Our shopping network which includes 69 centers with over 700 million visitors per year, combined with our partnership with Primaris, will now allow us to reach 13 new population centers with over 1.4 million local residents.”

“Primaris’ continued commitment to our consumers and retail partners is exemplified by our continued efforts to drive traffic to our malls with memorable and meaningful experiences,” said Jasleen Bhinder, Director, Marketing, Primaris REIT. “We are excited to work with CDM’s strong, customer-focused team of in-house, strategic experts and look forward to CDM’s strategy-driven programs including creative playlists, optimization, specialty tenant branding opportunities and innovative technology solutions.”

As a single-source digital signage solutions provider, CDM delivers end-to-end services that drive results. Making a name for itself in the digital signage, retail, finance, grocery and quick service restaurant industries, CDM provides innovative, customer-focused digital signage network solutions. data for its customers, including Primaris. CDM is not just about overhead displays, but its industry leadership also stems from its expertise in creative design and experience, data services and analytics, installation and operational excellence, and media sales. CDM makes impressions worth more, do more, and deliver more. For more information about Cineplex Digital Media, visit CDExperiences.com.

About Cineplex

Cineplex (TSX: CGX) is a leading Canadian brand operating in the entertainment and movie content, entertainment and leisure, and media industries. Cineplex offers a unique escape from everyday life to millions of guests through its circuit of more than 170 geolocated theaters and entertainment venues. In addition to being from Canada the world’s largest and most innovative film exhibitor, the company operates from Canada favorite destination for ‘Eats & Entertainment’ (The Rec Room) and resorts specially designed for teens and families (Playdium). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), cinematic media (Cineplex Media), local digital media (Cineplex Digital Media) and entertainment solutions ( Player One Amusement Group). Offering even more value to its guests, Cineplex is a joint venture partner of Scene+, from Canada the largest entertainment loyalty program.

Proudly recognized as having one of the most admired corporate cultures in the country, Cineplex employs more than 10,000 people in its offices and theaters across Canada and United States. To learn more, visit Cineplex.com.

About Primaris

Primaris REIT (TSX: PMZ.UN) owns and manages 35 retail properties totaling approximately 11.4 million square feet, with Primaris REIT’s ownership interest valued at approximately $3.3 billion, including 22 enclosed shopping centers totaling approximately 9.8 million square feet and 13 unenclosed shopping centers and mixed-use properties totaling approximately 1.6 million square feet. Primaris REIT is one of the largest owners and managers of enclosed shopping centers in the Canadaand one of the largest owners and operators of commercial properties of all formats across Canada.

SOURCECineplex

For further information: Cineplex Media Relations: Judy Lung, Director, Communications, Cineplex, [email protected]; Primaris Media Relations: Jasleen Bhinder, Director, Marketing, Primaris REIT, [email protected]

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