Denim-finishing firm Jeanologia’s new tool simplifies digital design – Sourcing Journal


Design is undergoing a digital transformation and the pandemic has accelerated the need for designers to adapt to virtual tools. Jeanologia’s latest innovation helps denim designers work more seamlessly in this ever-changing digital landscape.

On Monday, the denim-finishing technology company launched eDesigner, a new tool that ensures garment finishing accuracy. Historically, pairing denim washes with digital designs can lead to lots of swatches and trials. With eDesigner, what designers see on their screens is what they get in the finished garment.

The solution connects designers to wash developers and brands to manufacturers, standardizing formats and improving production processes by making them more efficient and accelerating time to market.

The software is an open platform, i.e. it can be connected to other virtual and 3D assembly software, as well as to production centers which can guarantee perfect reproducibility.

Carmen Silla, Jeanologia’s marketing manager, says a “common language” needs to be established between wash developers in order to navigate the new normal and streamlined jeans production. eDesigner software connects designers with wash developers and brands with manufacturers to ensure that what designers see is what they get. In less than an hour, a design can be initiated and approved.

Additionally, Jeanologia touts the tool as easy to use. “You don’t have to be a graphic design expert,” Silla said. “Just have product sensitivity and understand your customer.”

As supply chain players invest in ways to reduce waste and respond more quickly to market trends, Silla expects to see digital design take on greater prominence in the denim industry.

“Now more than ever, we need to implement digitization in our industry. Digital designs and collections or 3D virtual reality will be key to recovery,” Silla said. “With tools like eDesigner, we we can make significant progress and totally change the way we design and produce jeans.”

Jeanologia’s 26-year history is replete with significant innovations within the denim industry, including their G2 ozone, e-flow, Smart Boxes and H2Zero products that reduce the use of water, energy and chemicals in production. More recently, the company opened an innovation center in Hong Kong to share knowledge and work with customers to develop new sustainable finishing processes.


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