DigiChefs Wins Raskik, Marketing & Advertising News, ET BrandEquity Social & Digital Media Mandate


DigiChefs bagged the digital and social media mandate for the water and coconut juice fusion brand Raskik. As part of the mandate, the agency will take care of the entire social media mandate which includes creatives and videos, online reputation management, search engine optimization and media buying. . DigiChefs promoted Raskik’s association with current YouTuber Yashraj Mukhate on social media.

Deep Mehta, Co-Founder of DigiChefs, said: “We are delighted to be working with Raskik and aspire to build strong social connections for the brand. Social media has indeed been a game-changer over the past 1.5 years and has provided vast opportunities for starting and growing businesses. We look forward to working with the Raskik team and exploring opportunities to increase the reach of their product.

The agency will be responsible for integrated end-to-end digital marketing tasks …

Arush Chawla, Raskik’s digital marketing team, said: “This year we delivered our biggest and boldest campaign to date; ‘Chakle Surprise’. An influencer awareness program that required us to closely manage several contact points in Raskik’s digital domain. DigiChefs made this process transparent for us. From clutter-breaking designs to effectively deploying resources for brand promotion, we knew we had signed with an agency that felt responsible for our performance. We are looking forward to doing more good work in the future.


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