Digital Design Dictionary: Top Buzzwords Used by UX Designers | Milton Ulladulla times

Familiarize yourself with some of the vocabulary you’re likely to encounter when working in this discipline before enrolling in a UI or UX design course. Photo provided

As a rapidly evolving discipline in the tech world, UX (or user experience) design is considered one of the most lucrative career paths for Australian students looking to enter the tech industry.

If you’re looking to enter the world of UX, however, you should be prepared to familiarize yourself with a lot of new jargon, some of which may not even be found in any other industry. That’s precisely why it’s a good idea to get a good grasp of some of the unique vocabulary you’re likely to encounter when working in this evolving discipline long before you enroll in a UI or UX design course.

To help you out, we’ve compiled a list of twelve buzzwords that UX designers are likely to use on a daily basis. Read on to uncover some of the mysteries of UX.

1. User Interface Elements

UI (or “user interface”) elements are essentially virtual design elements as they appear on your user interface. The intended users of your UX project (which will likely take the form of a mobile or web application) can interact with these UI elements in order to perform various tasks or actions.

Some examples of UI elements include clickable buttons, drop-down menus, navigation bars, slider arrows, message boxes, or any other design element that helps users navigate your mobile or web application.

2. Prototyping

A prototype is the sketch of a final product that is developed before the launch of a finished application. Prototypes are usually developed for testing purposes before launch, either in the form of card sorting or one of the other app testing methods we’ll describe in the rest of this article.

3. Wired

Similar to prototypes but operating on a more minimalist scale, wireframes are designed to showcase each page and action presented in your proposed UX project to better understand each page’s functionality versus its aesthetic. Wireframes are generally designed to be a utilitarian presentation of the functional elements that drive your application on how pages are meant to appear to the end user.

Wireframes are developed in the early ideation stages of any UX project. Once the functionality has been mapped, prototypes outlining sketches of the final product as it will appear to the end user can then be developed.

4. User journey map

Mapping the user journey literally involves mapping out the steps necessary to facilitate the described user journey that you want your end product to facilitate. Your user journey map will help you determine if your app design can get your end user from point A to point B in the smoothest way possible.

User journeys are also often referred to as “UX flows” or “customer journey flows” because they are responsible for looking at the evolution of your user’s intent from the very first landing page (like a registration page ) of its mapped course. , to the page where users can perform the desired action which then completes the user journey (i.e. the checkout process where they can complete their online purchase).

5. Conversion rate

Your conversion rate is the percentage of the total number of users who perform all intended user actions on a customer journey map. When evaluating the conversion rate of any UX product, it’s common to separate your user journey into sections of a “conversion funnel” or “sales funnel.”

By segmenting your user journey into different sections of this funnel, you can pinpoint which sections of your user journey have the highest rate of customers skipping and failing to complete their journey. This information can then be used to refine your user journey and effectively increase your conversion rate incrementally with each further development of your UX product.

6. User research

User research revolves around studying the needs, concerns, and frustrations (or “pain points”) of your intended user base. User research typically involves developing user personas that can then help customize your UX products to align with the design and functionality preferences of your defined target audience.

User research essentially ensures that your web or mobile application is perfectly positioned to meet all the needs of a highly defined user, increasing the chances that your end UX product will be a certifiable success and the digital tool of choice. in the broader industry of this product.

7. Pain points

A common problem encountered by your target users identified throughout existing customer journeys or purchase processes. The best UX products are designed to address and neutralize all of the toughest pain points in your industry.

8. Design Thinking

The design thinking process is highly regarded as a fundamental practice that all UX designers follow when taking a mobile or web application from conception to creation. There are five stages in design thinking, namely:

  • Empathize with your target user
  • Define a forward-looking design brief that meets user needs
  • Idea or brainstorm to improve this initial brief
  • Prototyping to transform your brief into a fully functional user experience
  • Test your prototype in order to refine your final product before its release

9. Breadcrumb

This term, in the context of user experience, refers to “breadcrumbs” or “breadcrumb navigation”. Breadcrumb navigation is basically an ordered series of hyperlinks that take you to a particular page on a website or mobile app. Breadcrumb navigation is used to categorize and subcategorize content on a website or mobile application, to ensure that the order of pages is logical and can be easily followed by users.

You can find breadcrumbs above content in subcategory pages appearing in this format:

Home Services Plumbing Emergency calls

Each item on this trail will also be hyperlinked, allowing you to jump between categories, subcategories, and the homepage with minimal hassle.

10. A/B testing

Also known as “split testing,” A/B testing involves comparing two unique variations to determine which variation (A or B) is best for your particular design project. A/B testing typically takes place after an app prototype has been developed and UX designers are looking to put the finishing touches on a final product in preparation for release.

11. Eye tracking

Another form of usability testing, eye tracking involves providing test takers with a page from your mobile or web app and recording what first catches their attention, essentially tracking the movement of the eye across the page.

Eye tracking can be done using specialized UX testing tools that position a light above the eye to track the cornea of ​​the person being tested. Sensors are also used to track eye movement, allowing UX testers to plot a course on the page that features the most eye-catching design elements and the least attractive elements for users.


Two basic programming languages ​​used in creating web pages, HTML stands for “Hypertext Markup Language” and CSS for “Cascading Style Sheets”. HTML is used to create and format page content on any webpage, while CSS is used for the design and dictation styling of the wider website.

CSS is effectively responsible for managing the visual elements like page colors, visual effects, and other stylistic qualities of your website while HTML is used to fill a designed web page with all the content that helps users to browse your site.

With this digital design dictionary at your fingertips, you’ll be sure to equip yourself with a solid background in UX design before you dive into this field yourself as a student. Be sure to use this dictionary as a starting point and research your own learning resources to supplement your course material.

With a growing global community of UX and UI designers posting their own resources for work and study every day, there is no shortage of helpful information that can be found online, including on online forums, social media groups , information repositories and collaborative coding spaces like GitHub. .


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