Digital printing packaging adoption is increasing due to its superior quality and cost effectiveness, here’s why



Digital packaging printing technology is increasingly accepted by a wide range of end user industries such as pharmaceuticals, food and beverage, automotive industry and electronics industry around the world. whole today. Companies in all of the above industries are increasingly using digital printing packaging because of the many advantages of this technology. Some of the main advantages of digitally printed packaging include superior quality, flexibility, substantial accuracy, and speed to market. Apart from this, cost efficiency is one of the main advantages due to the substantial growth in the adoption of digital printing packaging.

Digital printing packaging technology works as a useful tool for businesses to increase awareness of their products. Thus, the growing popularity of this technology in a wide range of end-use industries will support the rapid expansion of the global digital printing packaging market in the years to come.

Companies engaged in the global digital printing packaging market utilize various printing technologies in order to deliver superior quality to end user industries. At present, various printing technologies such as thermal printing, inkjet printing, magnetography, electrophotography and toner-based printing are used by players in the digital printing packaging market. In the future, market players today use various printing formats such as color printing, variable data printing and large format printing.

A wide range of printing inks such as UV-based, solvent-based and thermal sublimation inks are used for the digital printing packaging process. Although the digital printing technique requires the use of chemicals and ink, the technology helps reduce the negative impact on the environment as prepress procedures are eliminated. The technique can be used on different types of packaging such as folding cartons, corrugated cardboard, labels and flexible packaging. Digitally printed packaging is increasingly adopted as it helps advance workflow, enables innovative marketing and helps faster time to market. Owing to all these advantages, the vendors working in the global digital printing packaging market are expected to generate promising revenue in the coming years.

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Asia-Pacific and Europe: Important Regions for the Digital Printing Packaging Market

Regionally, the digital printing packaging market is present in many regions such as Europe, North America, Asia-Pacific, Latin America, Middle East and Africa . Among all geographies, the digital printing packaging market is likely to retain the leading position in the Asia-Pacific region. This growth of the Asia-Pacific digital printing packaging market can be attributed to many factors such as the presence of a wide range of end user industries in the region. In the future, the digital printing packaging market is expected to gain lucrative avenues in Europe. One of the main reasons for this growth is the increased demand for products from the regional food and beverage industry.

The competitive landscape of the global digital printing packaging market appears to be fragmented in nature. To maintain their leading position in the market, the main industry leaders use various strategic measures such as mergers, acquisitions, partnerships, collaborations, joint ventures and agreements. Apart from this, several companies are increasingly interested in research and development activities. This strategy helps suppliers launch innovative and technologically advanced products. Based on all these factors, the global digital printing packaging market is expected to experience an ascending growth curve in the coming years.

Key players in the digital printing packaging market include Xerox Corporation, HP Inc., WS Packaging Group, Inc., Xeikon NV, Mondi PLC, Eastman Kodak Company, Quantum Print and Packaging Limited and Traco Manufacturing, Inc.

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