Digital printing will see increased demand in the new standard Here’s why -Kuldeep Malhotra



Digital printing was introduced in the 90s. It is professional printing where small prints from DTP and other digital sources are printed using laser or inkjet printers. large format and / or large volume. Big brands have strived to experiment and take this technology to new heights. Today we have all kinds of digital printing solutions that make printing easy and on demand. These solutions have positively impacted the entire printing business by providing options for short and medium runs, variable printing and high quality printing on a wide variety of printing surfaces. keep a few points in mind before going ahead.

We need to understand that digital printing is all about finding new ways of working in accordance with the needs of the modern workplace. These changes may relate to improved color management, dpi resolution, press operating speeds, or anything of a similar nature. Now that the world has radically changed with the advent of COVID-19, it is all the more essential for businesses to adopt a digital strategy and equip themselves with digital tools and technologies to succeed.

What does digital printing offer?

Digital printing is the process of printing digital images directly onto a variety of media. It is the best way to handle small quantities of orders or rush orders. In fact, we can also use it to minimize our inventory levels in the office. Obviously, this is the only way that you can include variable prints like barcodes, database information, and small batches with lots of layout change covers. For purposes such as personalization and proofing as well, digital is a perfect solution.

Top trends in this space

Cloud-based digital workflow solutions – COVID-19 has prompted businesses to rethink how they deliver value to customers through digital solutions by eliminating paper-based processes. It is high time for businesses to invest in smart MFPs for document capture tasks while focusing on automating their workflows as much as possible. Given this scenario, the need for cloud-based workflow services is expected to increase further in the times to come.

Cloud Printing Infrastructure Transformation – Cloud printing services are very efficient and ensure a scalable and sustainable printing infrastructure. Businesses can take advantage of these solutions to reduce their capital expenditures and operating costs. We’ve already seen the potential for cloud scalability during the pandemic. This can create opportunities for MPS providers to encourage customers to accelerate their transition to a cloud-based printing infrastructure. This trend will be accentuated with the increasing adoption of decentralized printing environments, including employee owned and home printers.

Contactless technologies – The world has already seen how an unexpected virus like COVID-19 can spread so quickly despite all precautions. Therefore, to ensure security, companies must adopt and integrate contactless technologies such as biometrics or smart card authentication in printers. We’ll see more innovations in this space, including voice control in digital printers, making this process more seamless than ever.

Integrated collaboration – The trend of remote working will continue, more and more companies will adopt it in the years to come. To adapt to this, they need to familiarize themselves with collaboration platforms. Businesses need to support collaboration between office workers and home workers, which will create new opportunities for MPS vendors to leverage these solutions. Not only will this help increase productivity levels, but it will also allow businesses to reduce their overhead costs in the post-COVID era.

Last word

Digital printing has become one of the best solutions for companies to ensure the continuity of their printing processes without affecting their productivity levels. With new innovations in this space, the modern workplace is expected to function more efficiently with added value and transparency.

Disclaimer: The opinions expressed in the above article are those of the authors and do not necessarily represent or reflect the opinions of this publisher. Unless otherwise indicated, the author writes in a personal capacity. They are not intended and should not be taken to represent official ideas, attitudes or policies of any agency or institution.



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