ORLANDO―Infuse Digital and Encore Capital Management announced a partnership with out-of-home digital media company Lightbox to represent the digital signage network at Margaritaville Resort Orlando and Sunset Walk Orlando. As part of the multi-year representation agreement, Lightbox will manage media sales for the digital network across both properties, including outdoor kiosks, outdoor LED spectaculars, roadside LED monuments, branding pylons LEDs and other digital assets.
Together, Margaritaville Resort Orlando and Sunset Walk Orlando are a sprawling entertainment, retail and dining destination with multiple lodging properties, a lagoon, cottages and villas, the Island H20 water park and the Promenade at Sunset Walk . The resort destination features a state-of-the-art digital signage network throughout the 300-acre resort, just three miles from Disney World.
“When we began the process of identifying the ideal media partner for this property, we knew we were looking for a company that both understood the potential of Margaritaville Resort and had the experience and talent to represent the digital network we developed,” said Jake Indyk, vice president of Infuse Digital. “Lightbox ticked those boxes and more, and they quickly became an ideal partner for us and our long-term plans.”
Lightbox, the largest video network in shopping and lifestyle destinations, also represents digital assets across all WeWork locations in the United States.
Through this new partnership, Lightbox will be able to provide valuable impressions to its advertising partners through the complex-wide digital media network, which consists of 32 digital screens, both LED and LCD. The assets are strategically placed in high traffic locations with exposure opportunities to the development’s restaurants and entertainment venues as well as roadside digital signage on the W Irlo Bronson Memorial Highway.
“Margaritaville Resort Orlando and Sunset Walk Orlando are natural additions to our extensive network and expand our ability to reach audiences where they spend their free time,” said Lightbox CRO Eric Steinert. “The property’s inclusion of entertainment, dining and shopping, all in one of the most visited cities in the country, makes it an ideal asset to bolster our national portfolio.”
The addition of the extensive digital signage network to the complex has significantly boosted ticket sales for special events, according to the property’s developer, Encore Capital Management.
“The impact of advertising activations on the resort’s LED screens for our onsite special event initiatives is exceptional,” said Peter Brown, Executive Director of Operations and Asset Management for Encore. “We consistently recognize significant increases in ticket sales when digital advertising campaigns are launched, every time.”
Encore plans to invest an additional $500 million in improving the resort over the next five years, including expanding hotel and residential units, an additional club and pool, and adding restaurants. and
entertainment elements, which will further increase the station’s growing foot traffic. According to Indyk, as development continues, the media partnership will expand to ensure thoughtful integration of all opportunities to enhance the visitor experience and increase total impressions.
“The opportunities for big-brand advertisers and sponsors to reach our on-site customers, who total 4.2 million in 2021, and high-traffic roadside LED monument signage with an exposure of over 110 000 vehicles per day, requires a talented network team and sales experts capable of meeting the demands of this highly competitive market,” said Brown. “This partnership with Infuse Digital and Lightbox is exactly that combination.”
About Infuse Digital
Infuse Digital, a new concept in commercial real estate improvement, works with clients to upgrade their facilities with state-of-the-art LED and LCD display assets at little to no upfront cost. Led by veterans of the digital signage and outdoor display industries, Infuse Digital offers a full service, managing the design, development and sourcing of digital assets as well as sponsorship and advertising sales, content management and maintenance. Through extensive partnerships, Infuse Digital helps clients monetize display assets by securing transactional ad sales and long-term sponsorship investments, ultimately delivering a worry-free investment for owners, developers and stakeholders. For more information, visit infusedigital.com.
Lightbox is a leading out-of-home digital video network that leverages technology and creativity to connect advertisers to millions of real-world consumers. The premium video network delivers nationwide scale with hyper-local execution through more than 5,000 unmissable audio-available screens in shopping destinations, city streets and WeWork locations across North America. For more information, visit lightboxooh.com.
Encore Capital Management
Encore is a vertically integrated real estate developer, operator and institutional investment management company that seeks to create value by developing and managing residential real estate, both for sale and for rent. Encore also selectively invests in complementary strategies, including hospitality, office, retail and industrial. For more information, visit encorecm.com.