Hilton Announces New Digital Art and NFT Pilot Program to Enhance Stay with Niio Art Partnership


Hilton today announced a new digital art and NFT pilot program that will feature seasonally rotating curated art collections by the world’s top digital artists at select New York properties. In partnership with Niio Art, a company at the forefront of the growing digital art and NFT trend that provides access to the highest quality digital art from thousands of leading contemporary artists and galleries , Hilton will install digital artwork in guest rooms and public areas of its iconic New York Hilton Midtown and Conrad New York Midtown Properties.

From the carefully curated collections of art found in every Conrad hotel around the world, to constantly evolving technologies designed to enhance the guest experience, Hilton has a rich history of art and innovation. To continue this tradition, the pilot program allows Hilton to explore an increasingly popular medium to deliver even more value to its guests. Through the partnership with Niio Art, guests will be able to enjoy digital artwork in public areas and hotel rooms, with the option to take home selected pieces as part of a subscription service streaming art or NFT gift.

“Hilton has long believed that art helps create a more friendly and engaging environment for guests in properties around the world,” said Larry Traxler, senior vice president and global head of architecture and design, Hilton. “Exploring this medium of growth allows us to be at the forefront of art and design and continues to provide guests with interesting and eye-catching pieces that will further enhance their overall stay experience. With this new digital art program and NFT, Hilton’s signature hospitality can stay with guests long after they leave.

Hilton’s new digital art program will feature a unique selection of kinetic artwork, presented on digital screens in public areas and guest rooms, from some of the medium’s leading artists, in addition to specially commissioned NFT works . With digital art being an important medium for a new generation of guests, the carefully selected rotating works are sure to engage and inspire. For the first time ever, guests will also have the option to bring the experience home, courtesy of Hilton and Niio, through a unique app-based art streaming experience.

The collection will debut at the New York Hilton Midtown and Conrad New York Midtown scheduled for the start of NFT.NYC 2022, the world’s leading annual non-fungible token conference to be held in New York from June 21.

“We are thrilled to partner with Hilton, a company that has always supported artists and the arts, to implement inventive digital art and NFT programs,” said Rob Anders, co-founder and CEO of Niio. Art. “NFTs and digital art are growing in popularity, and we know that showcasing quality works by our world-class artists, in upscale Hilton properties, will inspire, engage and educate Hilton guests during and after their stay.”

To see the New York Hilton Midtown or Conrad New York Midtown digital art collection in person, visit Hilton.com to book a stay.

About Niio Art

Niio is the world’s most complete and open digital art ecosystem – which includes NFTs – all organized and ready to be displayed through the Niio app. Our heart and soul is a global community of 8,500 galleries, institutions and artists – from renowned to emerging – the full spectrum of creative expression on screen. We give them the tools they need to distribute, manage, monetize and preserve their work through our platform and the blockchain. Diverse audiences can be inspired, subscribe or buy from this unprecedented repository, which is available on monitors, phones and public art installations. We speak directly to demanding individuals – who are looking for new experiences – for themselves and to share – and to companies and municipalities who want to transform their space. Wherever there is a screen, there is an opportunity for art to move people.

About Hilton

Hilton (NYSE: HLT) is a global hospitality leader with a wallet of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision of filling the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a prominent place on the 2021 World’s Best Workplaces list and has been recognized as a Global Leader on the Dow Jones Sustainability Indexes for five consecutive years. In 2021, in addition to opening more than one hotel per day, Hilton introduced several industry-leading technology enhancements to enhance the guest experience, including digital key sharing, automated complimentary room upgrades and the ability to book connecting rooms confirmed. Through the award-winning Hilton Honors loyalty program, the more than 128 million members who book directly with Hilton can earn points for hotel stays and experiences that money can’t buy. With the free Hilton Honors app, customers can book their stay, select their room, check in, unlock their door with a digital key and pay for their purchases, all from their smartphone. Visit newsroom.hilton.com for more information, and contact Hilton at Facebook, Twitter, LinkedIn, instagram and Youtube.


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