NEW YORK, December 8, 2021 /PRNewswire/ — Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the United States. IAB Accelerate: learning digital media, in partnership with American Apprenticeship Work (AAW), will address workforce diversity in the industry and enable employers to hire skilled talent in ad tech, digital media and marketing. The program will start in January 2022 with Experian and Media two interactive as the first participating companies to offer apprenticeships for data analyst positions.
Like more than half of Americans anticipate seeking new employment over the next 12 months and as companies continue to struggle to recruit and retain employees, the IAB is proactively creating industry-wide solutions to help organizations meet their talent needs. IAB Acceleration is part of a larger Diversity Equity and Inclusion (DEI) initiative, the IAB Inclusion Institute, which launched earlier this year with the goal of helping the digital media ecosystem close opportunity gaps, place diverse talent in career jobs, and change the portrayal of future leadership.
To lead these efforts, the IAB has hired Jessalin Lam as Vice President, Member Development and Diversity, who will report to Sheryl Goldstein, EVP Member Engagement and Development, IAB. Lam will work closely with internal stakeholders, members and vendors to deliver public and corporate IAB programs that meet professional development needs and industry DEI challenges.
The Digital Media Learning Program is open to all organizations and will enable businesses of all sizes to have an immediate impact. Top brands, agencies and publishers across the country will put apprentices through an intense year-long on-the-job training program that will develop the skills and competencies needed to do the jobs of today and tomorrow.
“We are committed to having a measurable impact on our industry’s representation and the future of leadership,” Lam said. “With the launch of IAB Acceleration, we are offering our members the opportunity to create a more diverse talent force in the industry that will help lead us into the future of digital advertising.”
Prior to joining the IAB, Lam was Director of the Precision Marketing Academy at TBWAWorldwide, where she was responsible for leading a global employee training program for Nissan’s internal and agency teams. Previously, she worked at the American Association of Advertising Agencies (4A’s), where she consulted with HR partners and agency leaders to help them develop their talent from entry-level to executive level through various trainings.
She is also co-founder of Asians in advertising, a community focused on creating opportunities for Asians and elevating them to higher leadership positions. She was recognized as the 2021 3% Nancy Hill Award recipient, 2018 Ad Club of NY i’mPART Women Fellow, 2016 ADCOLOR Futures, 2015 Ad Club of NY Rising Star and 2012 She Runs It Educational Loan Relief Recipient.
“Jessalin is a seasoned learning and development leader, DEI champion and mentor with over a decade of experience in the areas of training and development, DEI, marketing, partnerships, development commercial and consulting,” Goldstein said. “Jessalin’s desire to cultivate learning cultures and empower people to thrive and realize their potential is a great fit to lead IAB’s mission to help shape a digital advertising industry. more inclusive.”
For more information on IAB Accelerate: learning digital media: Click here.
About the IAB
The Interactive Advertising Bureau enables the media and marketing industries to thrive in the digital economy. Its members include more than 650 leading media companies, brands and technology companies responsible for selling, delivering and optimizing digital advertising marketing campaigns. The trade group conducts critical research on interactive advertising, while educating brands, agencies and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, the IAB develops standards and technical solutions. The IAB is committed to fostering professional development and elevating the knowledge, skills, expertise and diversity of the workforce across the industry. Through the work of its public policy office in washington d.c., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policy makers. Founded in 1996, IAB is headquartered in New York City.
SOURCE Interactive Advertising Bureau (IAB)