NEW YORK, November 30, 2021 /PRNewswire/ — Kubien, Inc. (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”), a cloud-based software platform for digital advertising, announced its strategic acquisition of certain assets and personnel of privately held MediaCrossing Inc. (“MediaCrossing”), a leading digital advertising agency dedicated to bringing advertising tools, technology and expertise to brands. Following the acquisition, MediaCrossing will operate within Kubient’s managed services division.
Situated at Stamford, Connecticut, MediaCrossing is a digital-focused media buying agency focused on growing brands and agencies. The company’s mission is to provide the advertising tools, technology and expertise necessary for brand leaders to focus on what matters most: growing their business. MediaCrossing leverages technology and multi-tactic initiatives to drive performance and exceed customer-demanded KPIs through continuous innovation and customer service. The company acts as a true extension of its clients’ advertising teams; manage all media strategy development, planning, buying and analysis, while offering a multitude of tactics to their clients, including programmatic advertising, paid social media, paid search, search engine optimization, direct-to-publisher advertising and traditional media advertising.
Acquisition summary and rationale
- Strengthens Kubient’s current workforce by adding 10 seasoned employees in account management, ad operations, partnerships and additional roles, who will offer complementary and synergistic services and solutions that fit directly into Kubient’s ecosystem , which will provide customers with a complete digital media mix model
- MediaCrossing staff bring their current customer base and corresponding ad dollars to the audience market, giving them access to a large-scale offering
- Expands Kubient’s managed services division to include: assigned account managers, real-time dashboard monitoring, performance analysis, quarterly reviews, media reconciliation, payment facilitation, acceptance and the use of competitive trade credits by specific customers
- Enables Kubient to provide reporting, analytics, and optimization recommendations throughout the lifecycle of a campaign, providing results-driven metrics and insights
- Expands Kubient’s market footprint by providing access to additional verticals
“MediaCrossing’s mission is to deliver tangible results to our clients with their digital advertising campaigns through innovation and customer service,” said Michael Kalman, CEO and Founder of MediaCrossing. “By joining Kubient, we are able to better help our customers achieve their goals, as we provide them with access to large-scale sourcing through Kubient’s Audience Marketplace coupled with their fraud, KAI Our organization believes that the future of a successful digital advertising strategy relies on a brand’s ability to work directly and closely with supply sources, and that’s exactly why we have combined our capabilities with those of Kubient. This is a pivotal time in the ad-tech space, and we believe that joining an innovative company like Kubient will be immediately accretive and significantly increase our value proposition.”
Paul-Robert, Founder, Chairman, CSO and CEO of Kubient added, “MediaCrossing has a vast in-depth knowledge and incredible reputation in the service industry for successfully partnering directly with advertisers; a growing priority for Kubient. Not only does this acquisition provides industry experts, but it also gives us direct access to MediaCrossing’s client list Kubient will now also offer a more comprehensive range of offerings for brands looking to maximize their working media budgets, as MediaCrossing provides us with additional services and capabilities. Going forward, we intend to continue to leverage mergers and acquisitions as an inorganic engine of growth as we grow our operations.”
Michael Kalman, CEO and Founder of MediaCrossing, will join as President – Agency and Brand Partnerships, and oversee Kubient’s direct advertiser and brand partnerships with agency clients. Robert Henrikson will remain as SVP of Operations. Michael Kalman will report directly to Paul-Robert, Founder, President, CSO and CEO of Kubient. Prior to founding MediaCrossing, Kalman served as Vice President of Business Development at ICON, where his tenure lasted 13 years. Henrikson brings over 20 years of industry experience, serving in business development and ad operations roles at brands including Yahoo!, Bitly and Booker Software, in addition to his stint at MediaCrossing.
Kubient is a technology company on a mission to transform the digital advertising industry into audience-based marketing. Kubient’s next-generation cloud infrastructure enables efficient market liquidity for buyers and sellers of digital advertising. The Kubient Audience Marketplace is an open and flexible marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company’s platform provides a seamless programmatic environment with proprietary artificial intelligence-based pre-bid ad fraud prevention and proprietary Real-Time Bidding (RTB) market automation for the digital out-of-home industry . Audience Marketplace is the solution for brands and publishers who demand transparency and the ability to reach audiences across all advertising channels and formats. For more information, please visit https://kubient.com.
The information contained in this document includes forward-looking statements. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that could cause our actual results, levels of activity, performance or achievements to be materially different. results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. You should not place undue reliance on forward-looking statements, as they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and are likely to, materially affect actual results, activity levels, performance or achievements. Any forward-looking statements reflect our current views regarding future events and are subject to those risks, uncertainties and assumptions regarding our operations, results of operations, growth strategy and liquidity. We undertake no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons why actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the law.
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