Label Insights: Domino prepares its clients for digital printing success



Patrick LaMourie is the Digital Solutions Manager at Domino Digital Printing North America. A long-time industry veteran, LaMourie was instrumental in setting up Domino’s digital solutions program, as well as structuring workshops to detail the digital printing experience, from purchasing initial to estimate until final draw – and everything in between.

As part of L&NW Label Insights, we recently had the luxury of sitting down with LaMourie to discuss how Domino is preparing its clients to thrive in the digital printing market. Domino has put together a host of programs and workshops designed to promote a seamless entry into this trendy space.

L&NW: What are the objectives of the Digital Solutions Program?
Our mission as a team is to provide our customers with top notch training, tools and support so that they can be as successful as possible with our technology. It sounds cliché, but the success of our customers drives our success as a business and allows us to develop more products to better meet market needs.

L&NW: What inspired the development of this program?
We looked at the industry and talked to our customers, and it seemed like even though every manufacturer offers some level of training, parts were still missing. With that in mind, we looked beyond the machine and reflected on the entire process, or “ecosystem,” of digital production. Succeeding in digital (and printing in general) requires efficiency, not only in the shop floor, but in all activities that take place before and after printing and converting.

L&NW: What challenges will new digital inkjet press owners face, and how does Domino provide support?
The learning curve can vary greatly depending on the customer’s experience with digital, experience with inkjet, and the overall mindset when it comes to onboarding new ones. equipment. We have a little less control over some of these things – like state of mind – so we focus on areas where we have expertise and where we have identified a need based on conversations with the client.

The digital experience can be useful, but not all digital technologies work the same, so we encourage customers to leverage their digital experience without making assumptions about what they already know. For example, about 50% of our customers already had a digital press (excluding table units). About half of them were inkjet, the other half being toner. That leaves about 50% without any digital experience. In theory, these customers should need the assistance the most. For them, we offer an introductory digital workshop that reviews digital technology, inkjet technology, basic workflow and file preparation.

L&NW: When entering the digital arena, how can converters best estimate consumable consumption?
It depends on the technology. Unlike toner devices which operate on a bill-per-click model, our pricing model is based on actual usage. So you pay for the ink you use, not for pictures or images. Our DFE calculates a very precise estimate of ink consumption for each file it processes, and estimators do not always have access to the illustration at the estimate stage. This is where our estimate workshop can really help customers define their consumable usage based not only on the tasks they have already performed on their Domino, but also any existing tasks they have in-house. and for which they already have illustrations. From this, we can generate ink MSI numbers, identify outliers, and even provide options to reduce ink consumption.

L&NW: What tools does Domino provide to ensure accuracy and maximize profitability?
In addition to consumable analysis, we have job costing tools that we use internally to help customers justify press costs at the pre-sale stage. We often use them as a benchmark against estimating tools that a client already has. Some of our customers have an estimation component in their MIS system, but many choose to use simple spreadsheets. Either way, we can do a comparison to look for major discrepancies between our costing model and theirs, and dig deeper if things are significantly out of alignment.

L&NW: How does the Digital Solutions program further emphasize Domino’s role as a partner and not just as a manufacturer?
Crafting the device is really only half the battle. The rest lies in the support and advisory functions that make any installation a success. This is where the digital solutions program shines, and it is what separates a true partner from a simple manufacturer. We have created workshops to address the topics that we think are the most important.

L&NW: What workshops does Domino offer?
Some of the workshops we offer include:

  • Introduction to digital printing: If your business is new to digital printing or you are bringing file preparation / prepress in-house for the first time, this training workshop is designed to help you increase efficiency, increase uptime and earn more money. .
  • Color management: Getting consistent, repeatable, industry-standard colors on a new digital press often requires print time your store can’t afford to give up. Let us help you increase your uptime by training your team in color management.
  • Customer sales training: You will receive the tools you need to understand how the Domino digital press will help you sell more, build and expand your customer base, and increase your bottom line.
  • Estimation and Workflow: Understanding the impact of various production costs is essential to building a successful digital business.

To learn more about the digital solutions program, please visit Domino website here or contact Patrick LaMourie at [email protected] or 847-596-4888.



Leave A Reply