LG TVS TURN THE LIVING ROOM INTO A DIGITAL ART GALLERY WITH NEW NFT PLATFORM

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With an integrated NFT Marketplace and offering safe and secure payment, LG Art Lab offers a compelling new way to enjoy and trade digital art on LG’s premium TVs.

ENGLEWOOD CLIFFS, NJ, September 6, 2022 /PRNewswire/ — LG Electronics (LG) has launched its own non-fungible token (NFT) platform, LG Art Lab. Now available in the United States on the company’s TVs running webOS 5.0 or later, and accessible directly from the home screen, the new platform allows users to buy, sell and enjoy works of high quality digital art. Delivering exceptional picture quality and offering a choice of several large screen sizes, LG’s state-of-the-art televisions are the perfect medium for displaying its NFT collection.

A convenient and one-stop solution for viewing and exchanging NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time countdown of Live Drops ensures users never miss an opportunity to acquire a “just dropped” NFT.

LG’s new platform, based on the Hedera network, the most popular, durable and popular public ledger for the decentralized economy, makes buying and selling as easy as possible, incorporating On-screen QR codes that allow users to quickly transact through Wallypto – the cryptocurrency wallet company for smartphones. Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection, they can admire all their artwork. When viewed on the cinematic 16:9 aspect ratio screens of LG TVs, NFTs come alive, especially on the company’s OLED TVs, which harness self-illuminating pixels to deliver infinite contrast, crisp blacks, and more. ink and exceptional color accuracy.

A treat for fans of contemporary art, LG Art Lab is home to the first-ever digital artwork by famed sculptor Barry X Ball. Famous for reinterpreting classic and modernist sculptures using the latest scanning and 3D printing technologies, as well as traditional techniques, Barry X Ball is now making his exciting debut into the world of NFT art with unique digital works by the ‘Metal’ series. The first of these NFT masterpieces, which perfectly capture all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available through the LG Art Lab feature. Drops from the platform in the coming weeks, with “Stone” series and works by other artists to be added on a monthly basis.

To help users better understand their favorite NFTs and the creative minds behind them, the platform also features informative artwork descriptions and short films that shed light on artists’ creative processes. Users can follow and learn more about each artist in the app’s profile feature, and will even have the opportunity to meet some of them at upcoming LG-sponsored art events.

With their pristine picture quality and sleek, minimalist aesthetic, LG’s next-gen TVs have featured in several high profile events on the art world calendar, including the recent Frieze Seoul.

To learn more about LG Art Lab, please visit www.lgartlab.com.

About LG Electronics UNITED STATES
LG Electronics USA, Inc., based in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $63 billion global technology and manufacturing innovator. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is ENERGY STAR 2022 certified® Partner of the Year – Sustained Excellence. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompasses how LG is dedicated to making people happy by exceeding expectations today and tomorrow. www.lg.com.

SOURCE LG Electronics UNITED STATES

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