Lucky Beard digital design group invests 1.1 million euros in Dublin



South African design and digital consulting firm Lucky Beard is investing € 1.1 million in its Irish operations as the company plans to expand its Dublin-based headquarters.

The company has announced that it will hire 10 people for its European headquarters, which opened in Dublin in 2017, adding to the 18 people it already employs here. The new roles will be in user experience and digital product design.

“Lucky Beard is all about co-creation with our partners. We are small by nature and intend to stay that way, ”said Elaine Devereux, Irish Managing Director of Lucky Beard.

“By combining both the company’s consulting and product design services, we are able to help companies achieve meaningful and impactful change quickly. “

Lucky Beard, which works with Irish businesses to adapt to changes accelerated by Covid-19, was founded in South Africa in 2015 by Adam Oberem and James Nelson, along with Mark Schefermann.

Mr. Oberem and Mr. Nelson moved to Ireland as part of the Start-up Entrepreneur (Step) program, which supports entrepreneurs who want to start a business and live in Ireland full time.

Its Irish clients include Irish Life,, the Institute of Banking, McCauley’s Pharmacy and Aryza.

“The pandemic has brought digitization to the fore, especially in sectors such as retail, healthcare, fintech, edtech and telecommunications. Those who acted early and were ready to experiment are most successful, ”said Mr. Oberem, Managing Director of the company.

“There is a huge opportunity for organizations in Ireland to capitalize on this next standard and dramatically improve their performance and growth through smart digital innovation. “

The Covid-19 pandemic has accelerated digital adoption in various industries, as measures to slow the spread of the virus have forced companies to rethink the way they do business.

Although the digital transformation took place before the pandemic, the coronavirus outbreak has seen businesses make rapid progress as consumers turn to online channels.

“By strengthening Lucky Beard’s team of skilled designers, strategists and engineers, we aim to help companies leverage our global experience in delivering disruptive and agile digital transformation solutions,” said Mr. Oberem.

Lucky Beard also has offices in London, Johannesburg and Pretoria, employing a total of 65 people across the company.



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