Ms. Missoni Creative Director Margherita Maccapani Missoni teamed up with AwayToMars fashion co-creation platform to launch an initiative to stimulate the creativity of international designers.
From April 10 to May 17, designers around the world will have the chance to submit via the AwayToMars platform fashion design sketches inspired by three different themes that Maccapani Missoni has chosen from the Missoni Archives.
Voted by the public, the nine winning pieces will be produced by M Missoni and will be available for purchase online and in select stores.
“My goal is to broaden Ms. Missoni’s spectrum. I decided this brand would aim to breathe new life into the overlooked parts of Missoni’s story by dusting off the neglected B-side of its heritage – flipping it upside down and layering it with a new perspective, ”Maccapani said. Missoni. . “Collaborations are vital to this project and I love the idea of partnering with AwayToMars and involving so many different voices. I can’t wait to learn.
“M Missoni is a brand that has made a huge contribution to the fashion industry, a brand in constant movement: innovating at every step while remaining truly connected to its founding roots,” said Alfredo Orobio, founder of AwayToMars, who has 5,000 registered designers from more than 90 countries. “Our partnership could not be more appropriate in our era of creative democratization. Together, we empower new ideas to co-create in extraordinary pieces, proving that together we can create fashion in a more inclusive and sustainable way.