Mastering digital media, communications with the new double degree programs of the University of Mapúa


MAPÚA University has introduced two pioneering undergraduate courses that will enable creatively inclined students to earn two degrees in four years: the Bachelor of Arts in Multimedia Arts and Digital Journalism, as well as the Bachelor of Arts in Multimedia Arts and audiovisual media.

The two dual degree programs offered by the School of Media Studies aim to address the emerging skills gap resulting from rapid digitalization in the media and communications industry.

The digital transformation of media industries and even marketing has happened at breakneck speed in 2020 due to the pandemic. Media channels, brands and personalities have taken their content online to strengthen ties with viewers and consumers. This shift has created a demand for digital content creators and communicators who are proficient in journalism and broadcast communication, and are technically savvy to conceptualize, design, publish and publish digital content.

“There is a need for technically skilled media practitioners who know both journalistic writing and the technical execution of news and information, which is the trend in digital publications today,” said Benigno B. Agapito Jr., dean of the Mapúa school. Media Studies (SMS).

A quick look at current job postings reveals that employers are looking for well-rounded communicators who are equally proficient in multimedia, journalism, writing, graphic design, video and audio-visual production.

Instead of relying on individual specialists, many companies are now looking for communication specialists proficient with both digital and traditional communication tools.

Dr. Melvin N. Espineda, SMS Double-Degree Programs program manager, endorsed this: “In the media industry these days, management is looking for a graduate [knowledgeable on] both multimedia and audiovisual, as well as… the theoretical and technical execution of TV and radio programs. With Mapúa’s four-year dual degree programs, a new generation of digital communication specialists can help ensure the quality of content people will consume in the future. »

Dean Agapito explained that students who enroll in the 234-unit Bachelor of Arts in Multimedia Arts and Digital Journalism will master two major areas of digital publishing: multimedia components that include graphic design, video, and animation; and journalistic writing covering news, feature films, cultural, business, entertainment and socio-political stories.

Students will have hands-on experiences in concept design, visual development, 2D and 3D animation, video production, graphic journalism, photojournalism, publication design, and web-based electronic publishing.

Successful graduates have a variety of potential career paths as online, magazine, broadcast or print journalists; multimedia artists; advertising specialists; animators; advertising or journalism educators; film and video production team; game developers; fashion industry experts; as well as internal journalists or communication specialists.

At the same time, the Bachelor of Arts in Multimedia Arts and Audiovisual Media program also develops technically proficient online broadcast communicators.

Dr. Espineda also explained that the program “merges the creative technical skills of multimedia arts using animation, graphics and video with the power of broadcast communication using theoretical and real-life television and radio production techniques, and the advanced transmission of information and concepts using new media platforms.

He also explained that students will establish skills in multimedia, especially in graphic design, video production and animation. They will also master broadcasting, program management, program production, hosting, anchoring, television documentaries and public affairs production. These combined skills are very advantageous for graduates who want to land a job in the digital media industry.

Future graduates of the 258-unit dual degree program will have the potential to become television or radio personalities, television production personnel, multimedia artists, advertising development specialists, animators, a production team of film and video, broadcast and multimedia educators and game developers.

Mapúa’s innovative pair of dual-degree media studies programs will help create a new generation of globally competitive communications specialists who have the expertise to conquer this new era of digital information.

Registrations for the 2022-2023 academic year are underway. To apply online, go to For more details on dual degree programs, visit


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