Opening of the first permanent digital art museum in Las Vegas, PERCEPTION

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Get ready: Sin City’s first permanent digital art museum is now open! PERCEPTION Las Vegas – a new space for immersive, high-tech installations – debuts with the world premiere of Leonardo: The Universal Man, a one-hour trip through three galleries chronicling the life and works of Leonardo da Vinci.

PERCEPTION was created by a nightlife pioneer Robert Frey and entrepreneur Ned Collet. The team hired the Dutch multidisciplinary creative agency TWOFIFTYK to bring Leonardo: the universal man to life. TWOFIFTYK has created digital entertainment for music giants and festivals including Electric Daisy Carnival, Martin Garrixand Armin VanBuuren.

PERCEPTION Las Vegas Photo credit: 501 Studios

Their first digital artistic adventure is a unique 360 ​​degree gallery that delves into the works, studies and discoveries of Leonardo da Vinci as an architect, engineer, alchemist, artist, philosopher and sculptor:

Grand Salon: Chapters in the Life of the Genius – Guests enter an 8-meter-high four-walled theater where they travel to Renaissance Italy through the eyes of Leonardo da Vinci, as chapters of his life unfold during this 35-minute film. Each wall in the theater depicts a different visual perspective of the same story as the narrative progresses. Using advanced laser projection and transport sound, guests experience the engineering and architectural feats of Leonardo da Vinci as they take to the skies in his flying machine, stand in digitally constructed cathedrals through geometry and float through Tuscany on a parachute originally designed by the master himself.

PERCEPTION Las Vegas Photo credit: 501 Studios

Painting with Light: The Last Supper – During their visual expedition, guests discover this new version of one of Leonardo da Vinci’s most legendary paintings during the Italian High Renaissance: The Last Supper. In a gallery with floor-to-ceiling surround-sound LED walls, one of the world’s most famous works of art comes to life through an explosion of light, color, shape and sound.

The Gallery: Mona Lisa’s Perception – In this gallery, guests are greeted by six versions of Lisa del Giocondo – better known to the world as Mona Lisa. Accompanied by an original musical score, Mona Lisa invites guests to experience da Vinci in the digital age as they each take on intriguing and entertaining forms of the most well-known, most-visited, most-sung about, and most popular image. most written in the art world.

PERCEPTION Las Vegas Photo credit: 501 Studios

PERCEPTION is located at 2780 South Las Vegas Boulevard and is open daily from 11 a.m. to 8 p.m. PERCEPTION Las Vegas Photo credit: 501 Studios

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