The Port Authority and Clear Channel signed a 12-year contract in November 2020 for the advertising franchise in all Port Authority airports. As part of the contract, Clear Channel has committed to modernizing the airports’ digital screens. Clear Channel is currently completing this contract and modernizing the entire advertising program at Newark Liberty International, John F. Kennedy International, New York Stewart International and LaGuardia airports, with over 95% of the overall investment dedicated to high-impact digital displays. . An award-winning digital media program was completed at LaGuardia Airport’s Terminal B earlier this year, with state-of-the-art digital displays now arriving at EWR and JFK later this year.
In concrete terms, the new all-digital displays of Terminal C offer:
- Two unique LED soffits over 50 feet wide and angled at 90 degrees, a first and largest digital asset CCA has ever installed in an airport;
- An iconic video wall 43 feet wide at eye level, one of the largest of its kind;
- Six large LED screens positioned in the main access areas;
- A network of 98-inch ultra-high definition screens on the way to and from the platforms;
- Two large format video walls in front when you get off at baggage claim; and
- An array of 75-inch ultra-high definition portrait screens on the arrivals floor.
The resumption of air travel this spring and summer – on some days exceeding pre-COVID 19 levels – signals that business and leisure travelers are once again heading to conferences, meetings and tourist destinations. The growing number of travelers creates an advertising environment for brands to reconnect with this valuable audience at LGA, JFK and EWR. Importantly, the return of air travel to pre-pandemic levels is now leading to a resurgence in airport advertising, which opens the door for marketers to help shape the experience and journey of consumers. consumers at major airports.
“It takes cutting-edge technology to create a world-class airport, and that’s exactly what Clear Channel has delivered with its investment in cutting-edge digital technology throughout our facilities,” said the port authority’s chief executive Rick Cotton. “Spacious interiors, floor-to-ceiling windows, inspiring public art, iconic restaurants and shops, and Clear Channel’s extraordinary digital screens combine to meet the Port Authority of New York and from New Jersey new standard in airports: award-winning, best-in-class facilities worthy of the region. »
“The new digital media infrastructure deployed at our facilities aligns with the agency’s transformative redevelopment efforts across the region,” said the president of the Port Authority Kevin O’Toole. “The modernization of our advertising platforms is just another step in the Port Authority’s broader efforts to deliver a world-class, 21st century travel experience to our customers.”
“The quality of media that Clear Channel designs and integrates into Port Authority airports is more than world-class and will play a critical role in transforming the passenger and advertiser experience as well as redefining airport media,” said John MoyerSVP, Development, CCA. “The new, state-of-the-art LaGuardia Terminal C digital media network is elegantly integrated into the terminal’s dramatic design and positioned and sized for maximum impact. Unique new 90-degree digital corner locations are also perfect for showcasing content anamorphic all in best area media.
Overall, LaGuardia’s new Terminal C media network alone accounts for nearly 2,000 square feet of digital signage, most of it front-facing or in high-population areas and more to come as d other halls will be open.
As LaGuardia is a welcome and farewell point for passengers in the NY/NJ area, Clear Channel is uniquely positioned to help brands connect with these key audiences arriving and departing from airports throughout the region in a 360 degree experience by reaching them on its myriad displays at the airport and throughout the city and region wherever they drive, walk or fly.
The Port Authority of New York and New Jersey is a bi-state agency that builds, operates and maintains many of the country’s most important transport and trade infrastructures. For more than a century, the agency’s network of major airports; critical bridges, tunnels and bus stations; a suburban train line; and the East Coast’s busiest seaport has been among the most vital in the country – transporting hundreds of millions of people and moving essential goods to and from the region. The Port Authority also owns and operates the 16-acre World Trade Center campus, which today hosts tens of thousands of office workers and millions of annual visitors. Agency history $37 billion The 10-year capital plan includes an unprecedented transformation of the region’s three major airports – LaGuardia, Newark Liberty and JFK – as well as an array of other new and modernized assets, including the $2 billion 90 year renovation George Washington Bridge. The Port Authority’s annual budget $8 billion does not include any tax revenue from either the states of New York Where New Jersey or the New York City. The agency raises the funds necessary for the improvement, construction or acquisition of its facilities mainly on its own credit. For more information, visit www.panynj.gov or consult the is coming now Blog.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) is at the forefront of innovation in the outdoor advertising industry. Our dynamic advertising platform expands the pool of advertisers using our medium through the expansion of billboards and digital displays and the integration of data analytics and programmatic capabilities that deliver easier measurable campaigns to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers to millions of consumers each month across more than 500,000 print and digital screens in 26 countries.
SOURCE Clear Channel Airports