The event will discuss how digital tools are helping to reinvent content creation in the performing and visual arts.
The conference will be divided into three sections which will address the issues:
- Why is digitization in culture important?
- How to use digital tools in content creation?
- How to improve the administrative efficiency of cultural organizations using digital tools?
Each section will consist of three speakers, presentations of 15 minutes each, and will end with a 30-minute discussion where viewers will be invited to ask questions and offer their views.
Speakers will include David Burke, CEO of the London Philharmonic Orchestra, Bettina Haggi, Marketing Manager of the Lucerne Festival, Daniel Hengst and Clemens Schöll, co-creators and curators of the project In VR, we trust, and Michaela Braun, Head of Marketing at Tonhalle-Orchestra Zürich. Other speakers will be announced soon.
“In many ways, the restrictions related to the pandemic have accelerated the growth of digital efforts this year and underscored the need to appreciate the digital maturation of cultural organizations,” said Zane Čulkstēna, executive director of the Riga Jurmala Music Festival. “During the conference, we will encourage discussion on important issues impacting digital transformation in the cultural sector, offering the experience and perspectives of international speakers on how cultural organizations and projects Latvians and Baltics can improve their digital experience.