SILVERCAST to launch first 3D digital art whale in Times Square
By Rajiv Raghunath – July 16, 2021
SILVERCAST to present the WHALE exhibit in Times Square from July 16 to 26, 2021
SILVERCAST Media, a leading outdoor advertising company that operates high-profile outdoor media in the United States, will showcase groundbreaking and one-of-a-kind 3D digital art on the SILVERCAST digital spectacular located in the heart of Times Square for the public can take pleasure.
Appearing on SILVERCAST’s iconic 30,000 square foot Times Square digital spectacular, known as “Big Kahuna,” will be a media art performance titled WHALE. Illuminating the pedestrian plaza, the media art exhibition will transform the enormous screen into a hyperrealistic, undulating ocean environment occupied by a huge blue whale. The whale is made of water and will move freely and harmoniously among the waves.
SILVERCAST will present the WHALE exhibit in Times Square from July 16 to 26, 2021. WHALE can be seen for 60 seconds every half hour starting at 12 noon each day and ending at midnight. SILVERCAST’s Big Kahuna is located on Broadway, spanning a full 45 blocke Street at 46e Street.
SILVERCAST has partnered with Seoul-based digital design firm to bring WHALE to the public. The creator of WHALE is a’strict, a media artist unit formed by d’strict. With an increased commitment to the social functions of art, a’strict designed the project with the aim of creating spaces for rest and relaxation for a large global audience.
Gary Grossman, co-founder of SILVERCAST Media, said, “We are delighted to partner with d’strict to bring this creation of 3D public art to the world’s largest stage, Times Square. New York is booming and we want to play a small role in encouraging New Yorkers and visitors to enjoy the excitement and the feeling of being on the streets of New York. “
Sean Lee, CEO of d’strict, said: “It is July when summer is at its peak. I hope people can blow the heat for a while thanks to the surreal movement of water whales and huge waves in Times Square , the heart of New York. I would also like to thank SILVERCAST for planning this meaningful project together and for their consideration in producing the work. “