wins the WAN-IFRA Digital Media Awards Worldwide 2021



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Sophi Dynamic Paywall Wins Global Award for Best Paid Media Strategy

TORONTO, 01 Dec. 2021 (GLOBE NEWSWIRE) –, the Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won the WAN-IFRA 2021 Digital Media Awards Worldwide in the Best Paid Media Strategy category for Sophi Dynamic Paywall, its engine Real-time personalized paywall that analyzes both content, characteristics and user behavior to determine when to request money or an email address from a reader, and when to leave them alone.

The judges unanimously chose Sophi Dynamic Paywall as the winner, and one judge commented: “What Globe and Mail has done is state of the art and what I love most is that they continuously tested the old paywall to make these results really, really long-lasting. “

The World Association of News Publishers (WAN-IFRA) Digital Media Awards Worldwide is the global digital media competition for the news media industry. Global winners are selected from regional Digital Media Awards winners in Africa, Asia, Europe, Latin America, Middle East, North America and South Asia, which together provide publishers with news from regular showcases for innovation of best practices in digital publishing. worldwide. The awards recognize and celebrate the best in digital media.

“Sophi Dynamic Paywall has been instrumental in growing the revenue of Globe and Mail readers,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “I can’t wait to share more stories of how other Sophi customers are getting great results with our AI-powered technology. “

Sophi is an artificial intelligence system that helps publishers identify their most valuable content and leverage it to achieve key business goals. The Sophi suite of tools also includes Sophi Site Automation which autonomously organizes content for all digital properties of a publisher and Sophi Content Paywall which uses complex natural language processing models to analyze each piece of content and select content. articles to be placed in front of or behind a hard pay wall, maximizing the value of both the subscription revenue opportunity and ad revenue for publishers.

Publishers on five continents are now using Sophi’s AI and ML technology to support paywall decisions, website automation, and print automation.

About ( was developed by The Globe and Mail to help content publishers make important strategic and tactical decisions. It is a suite of AI-based tools that includes Sophi Site Automation and Sophi for Paywalls. Sophi is designed to improve the metrics most important to your business, such as subscriber retention and acquisition, engagement, recency, frequency, and volume. Sophi also powers the automated layout of the print publication and ePaper.



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