A number of currently commercially available digital printing solutions have added units beyond four color, online or offline, to enable special effects that enhance digital printing. Unique imaging capabilities can transform printed materials from basic price sensitive offers into higher value products that command a premium. This article explores how special effects can improve the value of printing and create new growth opportunities for service providers.
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For 60 years, the digital imaging industry has relied on Keypoint Intelligence for independent practice tests, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and rewards. Customers have leveraged this knowledge for strategic decision making, driving daily sales and improving operational efficiency. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging industry.