Specialization in digital media? This is what your career path looks like


Do you study or think about digital media? If you are unsure, a Bachelor in Digital Media typically covers subjects such as computer programming, digital photography, web design, computer animation, film studies, broadcasting, communications, and graphic design.

As a growing field propelled by the advancement of new technologies and online media, there are many diverse career opportunities for digital media (sometimes referred to as media studies) majors. Let’s take a look at some of the different paths you can take after you graduate:

video editor

A video editor works with software to create the final product. Source: Shutterstock

Many digital media majors work in publishing – a solid career choice. With the boom in online media and video, there are many job opportunities in this exciting and challenging field.

According to the US Bureau of Labor Statistics, “Overall employment for film and video editors and camera operators is projected to grow 13% from 2016 to 2026, faster than the average for all occupations. The number of internet-only platforms, such as streaming services, is expected to increase, as well as the number of shows produced for these platforms. ”

What exactly do video editors do? They gather or capture a wide range of material for all kinds of video such as television shows, motion pictures, music videos, documentaries or current affairs and sports events, editing footage shot by camera operators.

Good assembly is essential for a good product, which makes it a competitive field. To get a head start on a career in video editing, start developing your video skills by familiarizing yourself with different types of editing software. Eventually, you can work your way up to become a producer or director.

Broadcast/Digital Journalist

Digital media majors can also enter the field of broadcast journalism. Source: Shutterstock

Digital media majors with an affinity for current events could also move into journalism.

Even if you don’t have a journalism degree in itselfyou can still get started in the field with a background in digital media, as it’s an integrated profession with content increasingly delivered through television, websites, and mobile devices.

Thus, digital journalists can benefit from knowledge in coding, programming, multimedia design, video, graphics and data.

According to Zippia, “stations are increasingly relying on multimedia journalists to publish content on a variety of platforms, including radio and television stations, websites and mobile devices. Multimedia journalists generally record, report, write and edit their own stories. They also collect audio, video or graphics that accompany their stories.

Many audiovisual or digital journalists then become editors or producers.

Animator/Multimedia artist

If you are interested in art and design, being a digital animator might be perfect for you. Source: Shutterstock

A popular career path for digital media majors is the creative role of animator. Basically, a multimedia artist or animator creates graphics using computer programs or digital tools.

Employment of multimedia artists and animators in the United States is expected to increase by 8% between 2016 and 2026, largely due to increased demand in the coming years for animation and visual effects in games video, movies and television.

Other job requirements typically involve developing storyboards, editing animations, and creating visual effects.

Multimedia artists and animators often work in a specific medium, such as movies, video games, advertising, or television. The creation of computer-generated images (CGI) is a typical requirement for these fields, as well as the design of sets or backgrounds.

Other digital artists create artwork using software, digital drawing tools, or draw by hand and translate images into computer programs.

While many people associate animation with entertainment, that’s not always the case. Other fields also require animators, and the term is sometimes interchangeable with “graphic designer”.

According to Studica, “Many industries need art directors and in-house animators for marketing, science visualization, prototype visualization, etc. This is especially true in the modern information age where media are a major driver of brand awareness and marketing, and short animations are incredibly valuable on platforms like Facebook and Twitter.

Depending on the field you choose to go into, you could eventually become a creative director or an art director.


Is video what motivates you? Source: Shutterstock

Do you like shooting videos? You could do that as a career with a degree in digital media. Depending on your interests, you can film weddings or other special occasions, work with companies to develop promotional videos, or shoot documentaries.

Many videographers work as freelancers or run their own businesses, which means it might be good for you to have a background in business or marketing if you plan to pursue this career path.

As a professional videographer, you’ll also need to do some video editing to piece together your footage, unless you plan to outsource that part. But most digital media majors do it themselves because they’ve already learned how to do it. You can eventually become a director/producer if you follow this career path.

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