EVS’ decision to acquire Axon Digital Design was driven by two key factors, according to Serge Van Herck, CEO of EVS: a portfolio of complementary products with little overlap as well as an opportunity to give new marketing impetus to Axon Digital in the United States where it is still little known.
“Axon is quite well known in EMEA and Asia and EVS’ presence in the US will allow us to bring Axon products to our customers fairly quickly,” he said. “It opens up Axon’s sales force to the US market, so commercially it’s in a very strong position.”
Peter Schut, Axon Digital Design, CTOsays Score Master, a live IP stream routing system from EVS coupled with Axon’s Cerebrum monitoring and control system is a perfect example of the technology’s tight integration without any overlap.
“It’s a nice combination,” he said.
Research and development from both companies will continue to be a big part of their efforts and Van Herck says the two teams will work closely together on other new products and combinations of previous technologies.
“Together we can deliver products that have complete workflows, are more integrated and reduce complexity,” he adds.
The acquisition is the largest in EVS history and enables EVS to deliver a modern, comprehensive media infrastructure solution that includes advanced IP processing, SDI/IP conversion, SDN-based control and monitoring , as well as a UHD-4K and IP multiviewer. Axon’s other key products include the IP Neuron stream processing platform and the Synapse modular infrastructure platform which provides a scalable and redundant end-to-end solution.
With more and more EVS customers considering remote workflows, the ability to leverage the Neuron’s ability to transmit signals over long distances is an important capability, according to Van Herck.
“Latency is a big issue and newer codecs allow for short turnaround times of less than 20 milliseconds,” he adds.
The current coronavirus crisis is forcing more and more sports production professionals to find new workflows that may require fewer people on site and have more work from fixed facilities related to on-site operations.
“If done intelligently, there is equipment that is fixed in the truck that moves, but there will also be a growth of remote centralized installations and the current environment will accelerate this movement,” says Schut.
Van Herck adds, “We are helping many of our customers consider remote workflows and the possibility of having OB trucks on site, but EVS operators work at the broadcast site or even from home. We work hard to help our customers do this, and in the future it will be even more important.
For more information on EVS Broadcast Equipment, please contact Stéphane Jauroyou at [email protected]