The department strengthens its presence in the United States with the digital design agency BASIC®



SAN DIEGO, November 18, 2020 / PRNewswire / – BASIC® digital design and branding agency, best known for their work for Google, KFC, Herman Miller/ Design Within Reach, Patagonia and Airbnb, has joined Dept, a leading digital agency in Europe. This marks an exciting new chapter of growth as the department continues to expand into United States. Together, the two companies will expand their geographic footprint and strengthen end-to-end digital services for customers around the world.

Over the past decade, BASIC® has built a reputation as an industry leader for its transformational work in branding and digital product design. Grounded in branding and ecommerce work for Google and culturally relevant work for Patagonia and Design Within Reach, the BASIC® philosophy applies a deep understanding of human emotion that transcends digital as a utility. With offices in San Francisco, San Diego, and Saint Louis, the 120-person company has been the Webby Awards’ most recognized independent agency for the past four years and has grown 600% over the same period.

“BASIC® exists to meet the challenges of the brands we believe in,” said Matt Faulk, CEO of BASIC®. “In a digitally driven world, our expertise in customer experience strategy, digital products and e-commerce has helped these brands thrive and scale rapidly. potential than ever to change perceptions and stimulate cultural conversations. Joining Dept considerably strengthens this positioning by integrating data and technology. We see our agency as a place where our common values ​​collide. In Dept, we have found a partner who strengthens our entrepreneurial spirit with the global scale and expansion of the services that our clients and associates seek in today’s world. ”

Based at Amsterdam, Dept is one of the world’s fastest growing digital agencies, represented in 13 countries with more than 1,500 people worldwide. With a purely digital DNA, it brings together experts in creativity, technology and data in integrated teams for clients like Bose, Ganni, Mizuno, Netflix and Formula E. BASIC® joins Dept as the second agency in the United States , after BostonProduct agency Rocket Insights joined in 2019. Outside of the US, Dept also recently added renowned Danish strategic design agency Sorthvid and premier Swiss agency Hinderling Volkart.

“Our goal is to create the best agency in the world,” said Dimi Albers, CEO of the department. “One of the key steps in achieving this goal is to create a leading agency in the United States that helps our clients grow and accelerate their digital business. Having made a great start in technology with our Rocket Insights team , we were looking for the best digital experience and e-commerce design agency to join us on our journey and form the heart of the department in the U.S. BASIC® is growing rapidly while working for some of the world’s biggest brands, and shares our culture values ​​when it comes to running a people-focused business. Simply put: it’s a perfect match. “

Going forward, BASIC® will operate under the leadership of the founder and CEO of BASIC® Matt Faulk, vice president of operations Ashley Reichel, VP of Creative Steve Denekas and VP of Strategy Ryan Parkhurst.

The deal is Dept’s first in the United States since it was backed by The Carlyle Group, a global investment firm, earlier this year. In 18 months, the agency strives to have a strong presence in the major economic regions of the United States /North America and a comprehensive portfolio of capabilities across creativity, technology and data.

About BASIC®
BASIC® is a digital branding and design agency that creates e-commerce products, services and experiences that transform cultural values ​​into business value. Combining human intuition and systematic thinking, his strategy, design and digital transformation work is recognized for advancing the customer experience for some of the world’s most respected brands, including Google, Apple, Airbnb, Patagonia and KFC.

About the department
Hello, we are Dept – a digital agency for creativity, technology and data. We help our clients grow and accelerate their digital business by creating leading digital products, services and campaigns. Our team of more than 1,500 thinkers and creators spans 13 countries across Europe and the Americas. We proudly work for big brands like Samsung, Bose, Formula E, Bugaboo, Indigo Ag, Triumph Motorcycles, Netflix and more.

Press contact:
Kristin cronin, [email protected]

Related images

BASIC® joins the department
CEO of the department, Dimi Albers and CEO of BASIC®, Matt Faulk

SOURCE Department



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