Transforming Digital Design in Pacific Fisheries

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The Digital Design Canva x PTI Australia program is a collaboration between PTI Australia and global visual communications platform, Canva, providing participants in the Pacific with access to the Canva Pro platform as well as tailored training to perfect their creation of digital and visual content.

PTI Australia’s trade and investment commissioner, Caleb Jarvis, said the recent inclusion of FFA members in the program illustrated the close relationship between Pacific agencies to share resources, tools and knowledge. mutually beneficial.

“We are honored to be able to work with FFA member communications teams, providing cost-effective access to digital design expertise and online content creation tools,” he said.

“The FFA facilitates regional cooperation so that all Pacific countries benefit from the sustainable use of tuna, one of the region’s largest export industries, and which PTI Australia actively supports and promotes.

“We always welcome opportunities for cooperation and collaboration with the various regional intergovernmental organizations to better advance the achievement of our common goal, sustainable development in the Pacific region.”

FFA Chief Executive Dr Manu Tupou-Roosen hailed the partnership with PTI Australia as another important way to support FFA member countries.

“The FFA is really delighted to be able to work with our Pacific agency, Pacific Trade Invest Australia, to support the development of these incredibly important digital skills within national fisheries communication teams,” said Dr Tupou-Roosen.

“We acknowledge and thank PTI Australia for including our members in this important training programme. Telling the story of Pacific fishing in a creative and engaging way is an invaluable skill that our members must continue to develop. We look forward to to continue this important partnership and the ongoing development of their communications staff.”

Training participant Siosi’ani Matangi, from the Tonga Department of Fisheries, said the program was useful for developing digital design skills and connecting with other Pacific Fisheries communications colleagues.

“All aspects of the training and fellowship are indeed helpful, especially the use of Canva for designing media assets. We thank PTI Australia and FFA for this hands-on opportunity.

“Thank you to PTI Australia for the training and to FFA for organizing and creating a network for National Fisheries colleagues to learn together.”

In early August, the 12 participants in the FFA Digital Design Canva x PTI Australia program participated in a private intensive training session, an advanced group cohort training session and joined the PTI Australia Digital Designers online community.

The tools and training offered easy and cost-effective solutions for creating social media posts, posters, brochures, short videos, QR codes, GIFs, web pages, presentations and recorded seminars.

The training also covered the fundamentals of digital design, visual communications and branding.

(Digital Design Program Participants; Siosi’ani Finau Matangi and Christina ‘Akimeta)

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